Writing
Essays and articles on consumer research, psychology, culture, and decision-making.
I write for Psychology Today, The Conversation, Towards Data Science, and other outlets — translating academic research into accessible insights about why we buy, how we feel, and what it means.
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Psychology Today
Why AI Help Can Make You Seem Less Caring
Using AI to help write a thoughtful message feels harmless. New Research suggests it can quietly signal that you didn't really show up
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Psychology Today
When Real Starts to Feel Fake: The 'Giving NPC' Effect
Why excessive politeness can sometimes feel unsettling
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Psychology Today
Why Giving Options Makes a Gift Feel Less Personal
The psychology behind why more choice can diminish the meaning of a gift
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Psychology Today
What Your Hobbies Say About You (Whether You Like It or Not)
How our leisure pursuits signal who we are to others
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Psychology Today
Why Your Best Purchase Is One You Can't Return
The surprising psychology of commitment and satisfaction in consumer choices
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The Conversation
Slanguage: How the use of AI for apologies could cause the 'Canadian Sorry' to lose its soul
When AI writes our apologies, something essential gets lost in translation
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Psychology Today
Why No Preference Communication Backfires
When saying 'I don't care' signals more than you think
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Towards Data Science
Problems with PER in the NBA
A critical look at the Player Efficiency Rating and its limitations
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Psychology Today
Neurotics Are Better at Faster Decisions
How anxiety can actually improve quick decision-making
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Psychology Today
An Alternative to the Hot Hand Effect?
Rethinking streaks and momentum in sports performance
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Psychology Today
When Your First Choice Is Your Best Choice
The wisdom of gut instincts in decision-making
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Psychology Today
What It Takes to Be a Champion
The psychological traits that separate winners from the rest
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Gigwise
Yearning for community in the land of the living skies
On finding connection through music in Saskatchewan
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The Evolution Institute
Going for It: When Risk Is Worth It, and When It's Not
An evolutionary perspective on risk-taking decisions