About

PhD candidate researching consumer behavior at the intersection of AI, decision-making, and cultural markets. My program spans three themes: how consumers respond to generative AI, how they decide when preferences are uncertain, and how moral judgment shapes cultural taste.

I have extensive experience in competitive grant acquisition, curriculum design, and industry leadership. I also write for Psychology Today and The Conversation, translating academic research into accessible insights about human behavior.

Education

  • PhD (Candidate), University of Guelph — Expected July 2026 SSHRC CGS D Recipient
  • M.A., University of Regina, 2018 SSHRC CGS M Recipient · Queen Elizabeth Jubilee Scholar
  • B.A. (Honours), University of Regina, 2014 High Honours · International Designation

Awards & Funding

Total competitive funding awarded: $173,011.36

  • SSHRC Joseph-Armand Bombardier CGS D Scholarship — $105,000 (2021–2024)
  • Lang Scholar Doctoral Entrance Scholarship — $20,000 (2020–2021)
  • SSHRC Joseph-Armand Bombardier CGS M Scholarship — $17,500 (2015–2016)
  • Queen Elizabeth II Diamond Jubilee Scholarship — $14,600 (2016)
  • Milad Ghasemi Ariani Graduate TA Award of Excellence — $500 (2022)
  • Braithwaite Conference Travel Grants — $7,111.36 (2025–2026)
  • Special Dean’s Award — $1,000 (2025)

Teaching

  • Sessional Lecturer, MGMT*2190 Justice, Equity, Diversity, and Inclusion in the Workplace (2025–2026)
  • Sessional Lecturer, HTM*3080 Marketing Strategy for Hospitality Managers (2023–2024)
  • Sessional Lecturer, HTM*3220 Sales, Sponsorship, and Stakeholder Engagement in Sports (2022)
  • Teaching Assistant, MCS*4910 AI in Sales and Marketing (2026)
  • Teaching Assistant, MCS*3620 Integrated Marketing Communications (2025)

Research

My work spans consumer research, marketing strategy, and behavioral decision-making. Current projects include:

  • AI and creativity — How aesthetic excellence triggers moral condemnation of human-AI co-creation
  • Music and morality — The role of moral judgment in music consumption choices
  • Impression management — How consumers use AI strategically in self-presentation
  • Variety-seeking — Personality and intra-individual variability in leisure portfolios

195 citations · h-index: 3 · i10-index: 3 (Google Scholar)

Service

  • Board Member, CFRU Campus and Community Radio, Guelph (2024–present)
  • Lang Diversity Council, University of Guelph (2022–2024)
  • Board Representative, Graduate Student Association, University of Guelph (2021–2023)
  • Judge, Lead With Light Awards Gala (2025)

Beyond Academia

I’m the founder of Opus Vita, a design company building tools for researchers and educators. I also run Trifecta Sound Co., a music research and production company, and serve as a Campus Partner for Perplexity AI. Previously, I served on the Board of Directors of SaskMusic (2016–2018).

Get in Touch

I’m available for speaking engagements, media interviews, and research collaborations.