Publications
Academic publications and research by Josh Gonzales
My research focuses on consumer psychology, emotions, and decision-making. Below is a list of my academic publications, sorted by year. You can also view my complete profile on Google Scholar.
2025 #
Artificial Creativity, Real Morality: Consumer Reactions to AI Music Gonzales, J., & Zhu, Y. 2026 AMA Winter Academic Conference
Digital Dissonance: How AI-Generated Art Tests Our Moral Compass Gonzales, J., & Zhu, Y. Association for Consumer Research (ACR) 2025 Annual Conference
2022 #
Digital Sport Fandom Kennedy, H., Gonzales, J., & Pegoraro, A. In D.S. Coombs & A. Osborne (Eds.), Routledge Handbook of Sport Fans and Fandom (pp. 261-272). Routledge.
2021 #
Judgment and Decision-Making Mishra, S., Novakowski, D., & Gonzales, J. In T.K. Shackelford & V.A. Weekes-Shackelford (Eds.), Encyclopedia of Evolutionary Psychological Science (pp. 4333-4337). Springer.
Heuristics Gonzales, J., & Mishra, S. In T.K. Shackelford & V.A. Weekes-Shackelford (Eds.), Encyclopedia of Evolutionary Psychological Science (pp. 3683-3685). Springer.
2017 #
For the Win: Risk-Sensitive Decision-Making in Teams Gonzales, J., Mishra, S., & Camp, R.D. Journal of Behavioral Decision Making, 30(2), 462-472. Q1 Journal | ABDC: A
2016 #
Self-Reported Intolerance of Uncertainty and Behavioural Decisions Carleton, R.N., Duranceau, S., Shulman, E.P., Zerff, M., Gonzales, J., & Mishra, S. Journal of Behavior Therapy and Experimental Psychiatry, 51, 58-65. Q1 Journal
2014 #
Sources of Behavioral Variability and the Etiology of Psychopathology Mishra, S., & Gonzales, J. Psychological Inquiry, 25(3-4), 355-359. Q1 Journal
Working Papers #
The Past Present Trade-Off: Nostalgia, Mindfulness, and Intolerance of Uncertainty Gonzales, J., & Mishra, S. PsyArXiv
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The Role of Discrete Emotions in Consumer Brand Evaluations: A Meta-Analytic Review
This meta-analysis synthesizes findings from 87 studies examining how discrete emotions influence consumer brand evaluations. Results indicate that specific emotions have distinct effects on brand trust, purchase intentions, and willingness to pay, even after controlling for overall affective valence. We identify moderators of these effects and discuss implications for theory and practice.