Publications

Academic publications, research software, and book chapters by Josh Gonzales

My research focuses on consumer psychology, decision-making, and technology acceptance. Below is a list of my academic publications. You can also view my complete profile on Google Scholar.

Peer-Reviewed Publications

Relative State Predicts Risk-Taking Gonzales, J., & Mishra, S. (2025) Under review

Misrepresented as a Monolith: The Fragility of the Aggregated Asian Social Category in Stereotype Content Models Gonzales, J., & Refaie, N. (2025) Under review

For the Win: Risk-Sensitive Decision-Making in Teams Gonzales, J., Mishra, S., & Camp, R.D. (2017) Journal of Behavioral Decision Making, 30(2), 462-472. doi:10.1002/bdm.1965 Q1 Journal | ABDC: A

Self-Reported Intolerance of Uncertainty and Behavioural Decisions Carleton, R.N., Duranceau, S., Shulman, E.P., Zerff, M., Gonzales, J., & Mishra, S. (2016) Journal of Behavior Therapy and Experimental Psychiatry, 51, 58-65. doi:10.1016/j.jbtep.2015.12.004 Q1 Journal

Sources of Behavioral Variability and the Etiology of Psychopathology Mishra, S., & Gonzales, J. (2014) Psychological Inquiry, 25(3-4), 355-359. doi:10.1080/1047840X.2014.916595 Q1 Journal

Book Chapters

Digital Sport Fandom Kennedy, H., Gonzales, J., & Pegoraro, A. (2022) In D.S. Coombs & A. Osborne (Eds.), Routledge Handbook of Sport Fans and Fandom (pp. 261-272). Routledge.

Heuristics Gonzales, J., & Mishra, S. (2021) In T.K. Shackelford & V.A. Weekes-Shackelford (Eds.), Encyclopedia of Evolutionary Psychological Science (pp. 3683-3685). Springer.

Judgment and Decision-Making Mishra, S., Novakowski, D., & Gonzales, J. (2021) In T.K. Shackelford & V.A. Weekes-Shackelford (Eds.), Encyclopedia of Evolutionary Psychological Science (pp. 4333-4337). Springer.

Research Software

consumeR: Transparent Analytical Workflows for Marketing and Consumer Research Gonzales, J. (2026) R package, v0.1.0. Submitted to Journal of Open Source Software. doi:10.5281/zenodo.18210196

Conference Presentations

Artificial Creativity, Real Morality: Consumer Reactions to AI Music Gonzales, J., & Zhu, Y. (2026, February) American Marketing Association Winter Academic Conference, Madrid, Spain.

AI Music and Moral Reasoning Gonzales, J., & Zhu, Y. (2026, March) Society for Consumer Psychology, San Diego, CA. (Under review)

Digital Dissonance: How AI-Generated Art Tests Our Moral Compass Gonzales, J., & Zhu, Y. (2025, October) Association for Consumer Research Conference, Washington, DC.

Inequality in Music Consumption: A Comparative Analysis of 67 Countries Gonzales, J., Pegoraro, A., & Mishra, S. (2023, November) Society for Judgement and Decision Making Conference, San Francisco, CA.

Working Papers

The Icarus Effect: How Aesthetic Excellence Triggers Moral Condemnation of Human-AI Co-Creation Gonzales, J., & Zhu, Y. (2025) Manuscript in preparation

Fairness and Impression Management Through AI Gonzales, J., & Refaie, N. (2025) Manuscript in preparation

A Past Present Trade-Off: Nostalgia, Mindfulness, and Intolerance of Uncertainty Gonzales, J., & Mishra, S. (2024) PsyArXiv. doi:10.31234/osf.io/zftdg