About

I’m a PhD candidate at the University of Guelph specializing in consumer research, technology acceptance, and entertainment. My research addresses the role of morality in music consumption, and how consumers fit in while standing out.

I have extensive experience in competitive grant acquisition, curriculum design, and industry leadership. I write for Psychology Today and The Conversation, translating academic research into accessible insights about human behavior.

Education

  • PhD (Candidate), University of Guelph — Expected July 2026 SSHRC CGS D Recipient
  • M.A., University of Regina, 2018 SSHRC CGS M Recipient · Queen Elizabeth Jubilee Scholar
  • B.A. (Honours), University of Regina, 2014 High Honours · International Designation

Awards & Funding

Total competitive funding awarded: $173,011.36

  • SSHRC Joseph-Armand Bombardier CGS D Scholarship — $105,000 (2021–2024)
  • Lang Scholar Doctoral Entrance Scholarship — $20,000 (2020–2021)
  • SSHRC Joseph-Armand Bombardier CGS M Scholarship — $17,500 (2015–2016)
  • Queen Elizabeth II Diamond Jubilee Scholarship — $14,600 (2016)
  • Milad Ghasemi Ariani Graduate TA Award of Excellence — $500 (2022)
  • Braithwaite Conference Travel Grants — $7,111.36 (2025–2026)
  • Special Dean’s Award — $1,000 (2025)

Teaching

  • Sessional Lecturer, MGMT*2190 Justice, Equity, Diversity, and Inclusion in the Workplace (2025–2026)
  • Sessional Lecturer, HTM*3080 Marketing Strategy for Hospitality Managers (2023–2024)
  • Sessional Lecturer, HTM*3220 Sales, Sponsorship, and Stakeholder Engagement in Sports (2022)
  • Teaching Assistant, MCS*4910 AI in Sales and Marketing (2026)
  • Teaching Assistant, MCS*3620 Integrated Marketing Communications (2025)

Research

My work spans consumer research, marketing strategy, and behavioral decision-making. Current projects include:

  • AI and creativity — How aesthetic excellence triggers moral condemnation of human-AI co-creation
  • Music and morality — The role of moral judgment in music consumption choices
  • Impression management — How consumers use AI strategically in self-presentation
  • Variety-seeking — Personality and intra-individual variability in leisure portfolios

195 citations · h-index: 3 · i10-index: 3 (Google Scholar)

Service

  • Board Member, CFRU Campus and Community Radio, Guelph (2024–present)
  • Lang Diversity Council, University of Guelph (2022–2024)
  • Board Representative, Graduate Student Association, University of Guelph (2021–2023)
  • Judge, Lead With Light Awards Gala (2025)

Beyond Academia

I’m the founder of Opus Vita, a design company building tools for researchers and educators. I also run Trifecta Sound Co., a music research and production company, and serve as a Campus Partner for Perplexity AI. Previously, I served on the Board of Directors of SaskMusic (2016–2018).

Get in Touch

I’m available for speaking engagements, media interviews, and research collaborations.